Homework for session 4 : Smartphone Lifestyle

SMARTPHONE IS EVERYWHERE

What is "Smartphone Lifestyle"?

Since the advent of the smartphone, mobile became part of individuals daily life. They developed advanced tools and technologies to be able to use its smartphone whatever we want to do with. From simple researches on the Internet, playing games on apps, make videos, read books, save documents and also book and purchase online.
For that, they adapted the website to smartphone specificities: they become responsive.
The purpose is to make the experience smoothing.

What is meant by Mobile first ?

According to the article named "4 Ways to Streamline the Mobile Booking Process" published in Sojern website, mobile first means that mobile had become a real tool none only to make researches but also book online.
Whatever the sector or activity, people tend to be more likely to want a fast and easy-going experience through their phone. They do not want to wait to have computer access to book service or purchase item.
In order to succeed in offering the perfect online experience through the device (mobile), the given article highlighted some key point to respect and anticipate such as a short purchase journey speed, appropriate retargeting and easy payment.