Raise you voice

Technology is continuously improving and booking engines, from now on, try to benefit from it. 

Siri and Google strongly compete in this market and develop tools so that to become major actors. 

When we use Siri, and ask the question "Book a room in Bahamas" results are driven by location/ GPS datas from the iPhone app "Plan".  We are only able to click on one of the hotel listed and, then, you have some elements of the hotel such as the phone number, the website of the hotel, some comments on TripAdvisor ... If you click on, you will be redirected on Google and it appears as regular researches on Google. 

Regarding, Google Assistant, they give you filtered results and offer some quick button to pick your choice. They really guide you through all the process and you can choose your date, see availabilities, prices and you can pay as well. 

Hotels will have new competitors or even pay fees to be available from these tools.